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JUNYE

Different Expressions of the Concept of Corporate Culture


1. American scholars John Kurt and James Heskett believe that corporate culture refers to the common values and business practices shared by various departments, at least by senior managers, in an enterprise. It refers to the common cultural phenomena shared by various functional departments or departments located in different geographical environments within a branch.


2. Terrence Deere and Alan Kennedy believe that corporate culture is values, heroes, customs and ceremonies, cultural networks, and corporate environment.


3. William Ouchi believes that corporate culture is "enterprising, defensive, and flexible -- that is, values that determine activities, opinions, and behavior patterns.


4. Corporate culture is a new modern enterprise management theory. In order for enterprises to truly enter the market, embark on a path of rapid development, good efficiency, continuous improvement of overall quality, and coordinated economic development, it is necessary to popularize and deepen the construction of corporate culture.


5. There are two interpretations of corporate culture: broad and narrow. Broadly speaking, enterprise culture refers to the Material culture and spiritual culture created by enterprises with their own characteristics; Narrowly defined corporate culture is a comprehensive set of unique business objectives, values, and ethical codes of conduct formed by an enterprise.


6. Corporate culture is an organic and important component of the social cultural system. It is a comprehensive reflection and expression of national culture and modern consciousness within the enterprise. It is formed under the influence of national culture and modern consciousness, with corporate characteristics and group consciousness, as well as the behavioral norms generated by this consciousness.